This table contains information about the distribution of the referrer types.
Direct Entry: A visitor has entered the URL in their browser and started browsing on your website - they entered the website directly.
Search Engines: A visitor was referred to your website by a search engine.
See the "Search Engines & Keywords" report for more details.
Websites: The visitor followed a link on another website that led to your site.
See the "Websites & Social" report for more details.
Campaigns: Visitors that came to your website as the result of a campaign.
See the "Campaigns" report for more details.
|
Referrer Type
|
Visits
If a visitor comes to your website for the first time or if they visit a page more than 30 minutes after their last page view, this will be recorded as a new visit.
Visits
|
Unique visitors
The number of unduplicated visitors coming to your website. Every user is only counted once, even if they visit the website multiple times a day.
Unique visitors
|
Users
The number of users logged in your website. It is the number of unique active users that have a User ID set (via the Tracking code function 'setUserId').
Users
|
Actions
The number of actions performed by your visitors. Actions can be page views, internal site searches, downloads or outlinks.
Actions
|
Actions per Visit
The average number of actions (page views, site searches, downloads or outlinks) that were performed during the visits.
Actions per Visit
|
Avg. Time on Website
The average duration of a visit.
Avg. Time on Website
|
Bounce Rate
The percentage of visits that only had a single pageview. This means, that the visitor left the website directly from the entrance page.
Bounce Rate
|
|---|---|---|---|---|---|---|---|
| Search Engines | 44%37 | 48.6%36 | - | 57.8%181 | 4.9 | 6 min 19s | 38% |
| Direct Entry | 45.2%38 | 41.9%31 | - | 33.9%106 | 2.8 | 2 min 52s | 42% |
| Websites | 10.7%9 | 9.5%7 | - | 8.3%26 | 2.9 | 25s | 56% |
Loading data...