Channel Type
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Visits
If a visitor comes to your website for the first time or if they visit a page more than 30 minutes after their last page view, this will be recorded as a new visit.
Visits
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Unique visitors
The number of unduplicated visitors coming to your website. Every user is only counted once, even if they visit the website multiple times a day.
Unique visitors
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Users
The number of users logged in your website. It is the number of unique active users that have a User ID set (via the Tracking code function 'setUserId').
Users
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Actions
The number of actions performed by your visitors. Actions can be page views, internal site searches, downloads or outlinks.
Actions
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Actions per Visit
The average number of actions (page views, site searches, downloads or outlinks) that were performed during the visits.
Actions per Visit
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Avg. Time on Website
The average duration of a visit.
Avg. Time on Website
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Bounce Rate
The percentage of visits that only had a single pageview. This means, that the visitor left the website directly from the entrance page.
Bounce Rate
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---|---|---|---|---|---|---|---|
Direct Entry | 61.1% 44 | 57.6% 34 | - | 48.7% 131 | 3 | 2 min 50s | 45% |
Search Engines | 36.1% 26 | 39% 23 | - | 50.2% 135 | 5.2 | 5 min 13s | 31% |
Websites | 2.8% 2 | 3.4% 2 | - | 1.1% 3 | 1.5 | 5s | 50% |