This table contains information about the distribution of the referrer types.
Direct Entry: A visitor has entered the URL in their browser and started browsing on your website - they entered the website directly.
Search Engines: A visitor was referred to your website by a search engine.
See the "Search Engines & Keywords" report for more details.
Websites: The visitor followed a link on another website that led to your site.
See the "Websites & Social" report for more details.
Campaigns: Visitors that came to your website as the result of a campaign.
See the "Campaigns" report for more details.
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Referrer Type
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Visits
If a visitor comes to your website for the first time or if they visit a page more than 30 minutes after their last page view, this will be recorded as a new visit.
Visits
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Unique visitors
The number of unduplicated visitors coming to your website. Every user is only counted once, even if they visit the website multiple times a day.
Unique visitors
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Users
The number of users logged in your website. It is the number of unique active users that have a User ID set (via the Tracking code function 'setUserId').
Users
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Actions
The number of actions performed by your visitors. Actions can be page views, internal site searches, downloads or outlinks.
Actions
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Actions per Visit
The average number of actions (page views, site searches, downloads or outlinks) that were performed during the visits.
Actions per Visit
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Avg. Time on Website
The average duration of a visit.
Avg. Time on Website
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Bounce Rate
The percentage of visits that only had a single pageview. This means, that the visitor left the website directly from the entrance page.
Bounce Rate
|
|---|---|---|---|---|---|---|---|
| Direct Entry | 47.2%17 | 38.7%12 | - | 38%30 | 1.8 | 22s | 53% |
| Search Engines | 30.6%11 | 35.5%11 | - | 30.4%24 | 2.2 | 1 min 15s | 82% |
| Websites | 22.2%8 | 25.8%8 | - | 31.6%25 | 3.1 | 4 min 22s | 63% |
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